How to start your sales presentation

What’s the best way to start a sales presentation?

Start with a success story about how you helped one of your clients.

The big mistake is to start with a story about your company, founder and vision statement. Your prospects don’t care about any part of that. Instead, start with a story about how you helped a client achieve success.

Describe the initial condition or prospect’s challenge. Tell how you helped them and then talk about the results.

Example:

One of my clients was on a losing streak. He was making presentations to clients and getting shut out. After I coached the CEO on his presentation he closed the next deal which meant a $10M deal in his pocket.

I tell this success story in many of my presentation skills coaching presentations. It’s a powerful start.